The continuous increase in investment in Information Technology (IT) is becoming a critical trend in enterprise strategic planning. More than 30% of businesses recognize IT investments as a key driver for revenue growth and cost optimization. IT investment levels in 2023 saw substantial growth compared to 2022, focusing on Management and Human Resources functions. The 2024–2026 period is forecasted to attract significant investments in Cloud Computing, Cybersecurity, AI and sustainable technologies.
Approaches to technology adoption in enterprises primarily follow four methods:
👉 Focusing on optimizing IT systems to enhance security and improve data-driven decision-making capabilities;
👉 Driving breakthroughs in industry-specific services, accelerating information data coordination access and enabling the integration of all systems on a single platform;
👉 Pioneering innovations in business models, fostering interaction with employees and customers;
👉 Accelerating strategies to exploit new markets and sustainable technologies. Enterprises have become aware that integrating technology solutions not only brings business benefits but also provides advantages for society and the environment.
The Summary of 2023 trends and technology directions for 2024-2026 aims to contribute additional comprehensive perspectives in planning enterprise IT investment strategies.
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